Content Marketing Manager

The Value Builder System™ is practice management software that helps business advisors automate their processes to win & keep the best clients.

The Role

Are you an experienced storyteller who envisions yourself in the shoes of your audience?

We're looking for a skilled writer with business savvy and a knack for understanding buyer personas to join our growing marketing team. Your goal is to communicate the value of our solutions to drive awareness and increase customer adoption. To do so, you will first become a product expert and learn about our software inside and out. You'll deeply understand our customer personas and articulate our unique value proposition clearly and effectively. You'll evolve into the subject matter expert on our product, target market, and customers. As an integral part of our team, you will excel at crafting compelling marketing messages that accelerate product usage.

You will do this by: (The Day-to-Day Job)

This role requires you to work cross-functionally with Customer Success, Product, Marketing, and Sales. Serving as a key liaison between various departments, your time will be divided up into:

Product Marketing (60%)

• Working with our Product Owner, you will spearhead product release communication internally and externally. This includes writing emails, publishing in-app messages, creating social media posts, and recording videos.
• Leverage our business owner-facing eBooks to create multi-channel campaign templates to serve as our newest product offering.
• Work with Marketing and Customer Success to write value-added marketing messages to increase product awareness and system usage.

Sales & Marketing (40%)

• Develop content for whitepapers, case studies, landing pages and websites.
• Collaborate with Sales when required to produce highly targeted, sales automation emails.
• Collaborate with marketing to write high-converting email campaigns.

Experience & requirements

• 3+ years working in a content production or product marketing role.
• Exceptional ability to write concise, captivating and persuasive copy.
• Experience writing long-form marketing content.

• High attention to detail with an ability to copy-edit your own work.
• Excels in a fast-paced environment with tight timelines.

Is this You

• You're a businessperson. You are knowledgeable in business and aware of how strategies and tactics work in the marketplace. You can successfully communicate and deliver a business brand voice directly to business advisors.
• You write with clarity. Your love writing and your writing is exceptionally clear and concise. You take pride in being clear and being understood by others.

• You're gritty. You've got the drive and discipline to do the work. You're not expecting a clock-in-clock-out job.

• You love a good process. There's a saying that success is 1% idea and 99% execution, and that's true for this role. This is a "doing" job, and you are detail-oriented and can establish a process to contribute to your success. You know how to establish a goal and map out the steps necessary to achieve the results.

• You love technology. You follow the latest tech news and maybe have worked for other SaaS companies in the past.

Do You Believe What We Believe? (Our Values)

• We believe in having a growth mindset, tackling challenges with our glass three-quarters-full attitude.

• We believe in doing the important things first.
• We believe in being professional. We own up to mistakes. We're allergic to people who make excuses.
• We believe that opinions are cheap. We're metrics people. Data is the raw material of true insight.

Why You'll Love It Here (5 Reasons to Join)

1. Play a Role in Doing Right: you'll be able to look back on your career and know that you played a part in righting a wrong in a world today by helping level the playing field for owners as they approach their exit.
2. Get in early. The Value Builder System™ is growing 20-30% per year. A rising tide lifts all boats, and you will be joining a dynamic, growing company and your career growth will accelerate much faster than if you chose to work for a larger, more established business where your career growth is limited to tiny steps on a well-worn career path.
3. Learn. One of our four values is to embrace a growth mindset, which is all about taking risks, learning and growing. Learning is not only encouraged; it's hard-wired into our culture. Join a big company and your learning curve will be gradual, join The Value Builder System™ and the curve steepens considerably. At The Value Builder System™, you'll be encouraged to take risks and try new things rather than petition management for permission to act.
4. Be Safe. When you work for a big company, you're a number on a spreadsheet, and when that company changes strategy, hundreds of employees can be let go regardless of their performance. The Value Builder System™ is a meritocracy where high performance is your ultimate job security. You'll never be let go by some arbitrary decision behind a boardroom door. As a high performer in the jet stream of the company's revenue growth, at The Value Builder System™, you are in control of your destiny.
5. Be part of something special. Company founder John Warrillow wrote Built to Sell: Creating a Business That Can Thrive Without You, which was named by Fortune Magazine one of the ten best books for business owners in the year. The book inspired a podcast which has been downloaded more than 500,000 times and ranked by Forbes as one of the top 10 podcasts for business owners in the world.

Our Offices: We are a Toronto-based remote company. Your role is expected to be performed from a remote "work from home" setting however travel for important meetings and/or events will be required from time to time.