Junior Content Strategist

Requisition ID: 41304

Organization

Located on the traditional, ancestral and unceded lands of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples, Vancouver has a commitment to becoming a City of Reconciliation. Vancouver consistently ranks as one of the world's most liveable cities and is working towards being the greenest city in the world. Named among Canada's Top 100 Employers, BC's Top Employers, and Canada's Greenest Employers, the City of Vancouver seeks colleagues who can help shape and embody our core commitments to sustainability, reconciliation, equity and outstanding quality of life for all residents.

Consider joining our committed team of staff and being part of an innovative, inclusive and rewarding workplace.

Main Purpose & Function

The Junior Content Strategist (Jr CS) plans, designs and delivers a variety of web content assets (e.g. text, graphics and maps, video and audio, crowd sources or local holdings, born digital materials and digitized items, application interfaces, etc.) on behalf of all departments, including materials of a complex nature, within the City's content management system (CMS).

While doing so the Jr CS will ensure they:

• Provide a cohesive, task-oriented user experience across the site
• Align to departmental and corporate business objectives
• Protect and enhance the City's reputation; maintain a consistent editorial voice
• Adhere to established quality publishing standards

Specific Duties & Responsibilities

Reporting to the UX Lead, Digital Services and the Manager, Digital Services, this position:

• Researches, writes, edits, and publishes information and instructive copy for the City and Park Board;
• Ensures published web content is timely and accurate, informative and relevant, engaging and consistent with the City standards and objectives;
• Monitors and evaluates effectiveness of web content, recommends changes and identifies issues, and maintains editing and approval processes and standards.
• Coordinates, reviews, edits and publishes web material provided by decentralized staff and provides training.
• Provides web strategy and best practices counsel to internal and external contacts; and participates in consultations with key stakeholders.
• Creates and maintains the standards and taxonomies for the website, recommending changes and improvements; and integrates information on the website from across all communication channels.
• Identifies and implements audience-specific content solutions and ensures content is optimized for search engines.
• Research and source additional tools/applications to advance the display of information on external websites.
• Support Digital Marketing activities for projects and initiatives including ideation, concept exploration, and tool management
• Follow established Vancouver Design Style Guide when creating and implementing content
• Adhere to common usability and user experience best practices to ensure clean, concise, easy to understand and use interactions are created for citizens using CoV digital services
• Approach each project and challenge with a lens of 'Digital First' and providing recommendations and solutions to best support that journey for users
• Other duties/responsibilities as assigned.

Qualifications

Education and Experience:

• High School Diploma plus 2 - 4 years of related experience in business or marketing communications, web copywriting, technical communication, library or information sciences, or journalism, combined with industry experience;
• Demonstrated experience with Content Management Systems (OpenText preferred)
• Experience with best practices in digital content strategy.
• Proficiency with MS Office Suite

Knowledge, Skills and Abilities:

In addition, demonstrated experience in one or more of the following areas:

• Content development and curation for multilingual audiences
• Substantive editing, Plain Language, and/or Controlled English
• Content typing for multi-channel output
• Knowledge of relevant best practices, including user experience and search engine optimization
• Considerable knowledge of accessibility issues and guidelines
• Skilled in creating a variety of content styles and genres
• Strong problem-solving approach, strong editorial and writing skills
• Ability to understand content in the context of various business models
• Ability to synthesize complex or technical information to produce clear, concise and compelling content
• Ability to influence others in the adoption of best practices
• Ability to thrive in a challenging and collaborative work environment with changing priorities, to coordinate the work of others, and to publish to deadline
• Ability to manage workload, prioritize and delegate where possible, to stay on top of demanding workload and time sensitive efforts
• Ability to work after hours, weekends, holidays, on a standby rotation is preferred

Where operationally appropriate and subject to change, the City of Vancouver has a Flexible Work Program. This program allows staff to work remotely 1 - 4 days a week from locations that are a daily commutable distance from their work at a City worksite. At this time this position is eligible to be part of the Flexible Work Program.

Business Unit/Department: IT, Digital Strategy & 311 (1070)

Affiliation: CUPE 15 Non Pks

Employment Type: Temporary Full Time

Position Start Date: May, 2024

Position End Date: September, 2024

Salary Information: Pay Grade GR-023: $40.34 to $47.62 per hour

Application Close: May 3, 2024

At the City of Vancouver, we are committed to recruiting a diverse workforce that represents the community we so proudly serve. Indigenous peoples, people of colour, 2SLGBTQ+ persons including all genders and persons with disabilities are encouraged to apply. Accommodations will be provided upon request during the selection process. Learn more about our commitment to diversity and inclusion.

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In addition to uploading your cover letter and resume, part of the application process may include answering application questions related to the preferred requirements of the role which may take approx. 5-10 minutes. Cover letters should express interest and highlight additional information relevant to the position and resumes should include a summary of skills and experience related to the position.