Bilingual Content Marketing Specialist

February 12 2024
Expected expiry date: March 1 2024
Industries Retail
Categories Writing, Correction, Translation
Edmonton, AB | Anywhere - Quebec • Full time

The costs of relocation will be paid by GoodMorning.com for the sucessful candidate.

Description

Do you love developing engaging content? Do you dream of building the reputation of some of Canada’s most awarded and best-loved brands? GoodMorning.com is a Canadian pioneer in the creation and growth of award-winning direct-to-consumer brands. Over the last decade, we have delivered hundreds of thousands of beloved sleep products to customers across North America. And we’ve created an exciting, ownership-driven culture perfectly suited to intelligent, results-driven individuals. If you’re hungry to disrupt stale consumer industries - with innovative new brands and products of exceptional value that customers love - then GoodMorning.com is the place for you. 

 

GoodMorning.com is seeking a bilingual copywriter and content marketer to be part of our content production team. Our ideal candidate will be responsible for creating, implementing, and overseeing the content strategy to engage and expand our audience in the Canadian market, with a particular focus on the French-speaking regions. As a content specialist, you will manage the development, deployment and optimization of web-based content across websites, ensuring alignment with paid advertising and SEO/SEM-related objectives to generate awareness, traffic, and high-quality conversions to support our revenue and growth objectives.

In this role, you will:

  • Develop and implement a comprehensive content marketing strategy for French-speaking regions and ensure alignment with the company's goals and market needs.
  • Create, edit, and proofread French and English content across various platforms, including blogs, social media, websites, and marketing materials, ensuring it resonates with target audiences.
  • Collaborate with cross-functional teams to produce relevant content that meets the needs of both the company and its customers.
  • Measure, meet, and adjust KPIs based on web traffic and campaign performance to ensure engagement and conversion to branded sites.
  • Track analytics, including click-through rate,  conversation rates, and revenue per page, determining effective avenues for optimization
  • Conduct market research and utilize analytics tools to gauge content effectiveness, making data-driven decisions to optimize strategy and increase engagement.
  • Execute all the stages of content production, from planning and writing to publishing.
  • Conduct competitor research to draw insights to improve and optimize our content strategy.
  • Carry out continuous on-page analysis and optimization, leveraging tools like Google Analytics and Search Console.
  • Stay updated with language and cultural trends within the Quebec market to ensure content is relevant and appealing.
  • Optimize SEO strategies designed to maximize performance across on-site and off-site publications, with regular performance monitoring using SEMRush, AHRefs, Search Console, and other relevant tools.
  • Provide translations and adaptations of content between English and Quebec French to maintain consistency and quality across all platforms.
  • Deliver extraordinarily impactful work at a rapid pace
  • Support a team culture rooted in questioning assumptions and identifying solutions to future challenges.

 

What GoodMorning.com offers you:

  • Coverage of relocation costs to Edmonton for the successful candidate
  • State-of-the-art Marketing skills and opportunities. Test your business and management knowledge, acumen, and abilities on exciting initiatives that drive growth for a company recognized for being one of the fastest-growing companies in Canada.
  • The challenge of working as part of a hyper-resourceful, creative, and fast-paced team that understands what it takes to win.
  • The tools and capital you need to deliver the best work of your life.
  • Mentorship by leaders recognized for innovation that has changed industries with their ‘disruption mindset’ and commitment to digital-first consumer brands.
  • Career growth and development. As a build-from-within company, we value the experience you bring to GoodMorning.com and are committed to developing subject-matter mastery and leadership throughout the course of your career.
  • Ownership. We believe everyone capable of delivering ‘best-in-class’ in any area of the business has an ownership mindset. Everyone with this mindset has the opportunity to become an owner through the GoodMorning.com equity participation program. 

 

Ultimately, you will be at the core of breakthrough innovations, lead exciting projects, and play a leading role in the Marketing Function at GoodMorning.com. You will do this in creative workspaces where new ideas flourish. And you will feel welcomed, valued, purposeful, challenged, and inspired.

Qualifications:

  • Bachelor’s Degree in marketing or other related field.
  • Native French speaker who is proficient in Canadian French and has a good understanding of the Canadian French market.
  • 2+ years experience in content creation, marketing, and strategy, preferably in a bilingual setting.
  • 2+ years writing exceptional copy with strong editing skills and a proven track record of creating high-quality, conversion-optimized content that resonates with target audiences. 
  • An agile mindset with a passion for problem-solving, enabling you to strategically tackle challenging situations in a complex and dynamic business environment.
  • Superior communication skills that will enable you to lead the thinking of decision-makers internal and external to GoodMorning.com.
  • Experience with Google Analytics, ChatGPT, and knowledge of website conversion optimization.
  • Basic HTML, CSS and Markdown skills
  • Demonstrated strengths in strategic and analytical thinking.
  • An exceptional ability to drive innovation and brand growth.
Apply now!

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